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        <title><![CDATA[UnzippedLevi's by Skema IMBD '11]]></title>
        <link>https://unzipped.over-blog.com/</link>
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        <description><![CDATA[UnzippedLevi's - quand la strat&eacute;gie rencontre le denim.

UnzippedLevi's - when strategy meets denim.
]]></description>
                    <item>
    <title><![CDATA[Vision statement of Levi's]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-vision-statement-of-levi-s-88684556.html]]></link>
    <guid>https://unzipped.over-blog.com/article-vision-statement-of-levi-s-88684556.html</guid>
    <pubDate>Mon, 14 Nov 2011 14:42:00 +0100</pubDate>
    <description><![CDATA[Four core values are at the heart of Levi Strauss & Co.: -Empathy -Originality -Integrity -Courage These four values are linked. As we look at the history, we see a story of how their core values work together and are the source of Levi's success. •EMPATHY... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
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                    <item>
    <title><![CDATA[New Levi's ad]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-new-levi-s-ad-88140656.html]]></link>
    <guid>https://unzipped.over-blog.com/article-new-levi-s-ad-88140656.html</guid>
    <pubDate>Sun, 06 Nov 2011 18:13:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[What do consumers think about Levi's?]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-what-do-consumers-think-about-levi-s-87981456.html]]></link>
    <guid>https://unzipped.over-blog.com/article-what-do-consumers-think-about-levi-s-87981456.html</guid>
    <pubDate>Fri, 04 Nov 2011 14:32:00 +0100</pubDate>
    <description><![CDATA[What do consumers think about Levi's? Over the years, Levi's jeans have become more popular in particular thanks to its product differentiation. After the release of the 501 product line, Levi's enjoyed the worldwide market dominance in the denim jean... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Competitors - Concurrents]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-competitors-concurrents-87711240.html]]></link>
    <guid>https://unzipped.over-blog.com/article-competitors-concurrents-87711240.html</guid>
    <pubDate>Tue, 01 Nov 2011 08:18:00 +0100</pubDate>
    <description><![CDATA[In the 90's the jeans market has encountered dramatical changes and Levi's faced stronger competition than it had before. The new incoming into the market were two types: high - end designer jeans manufacturers and retail chains. The designer jeans came... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Characteristics of the market , type of customers &amp; segments]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-characteristics-of-the-market-type-of-customers-segments-87480002.html]]></link>
    <guid>https://unzipped.over-blog.com/article-characteristics-of-the-market-type-of-customers-segments-87480002.html</guid>
    <pubDate>Sat, 29 Oct 2011 02:17:00 +0200</pubDate>
    <description><![CDATA[Now that we have made brives presentation of the company and the products, we are going to make few statements about the characteristics of the market, the types of customers and the segments. Jeans are constantly evolving products. They target all ages,... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Levi's Strauss &amp; Competitors]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-levi-s-strauss-competitors-87402638.html]]></link>
    <guid>https://unzipped.over-blog.com/article-levi-s-strauss-competitors-87402638.html</guid>
    <pubDate>Thu, 27 Oct 2011 23:24:00 +0200</pubDate>
    <description><![CDATA[Levi Strauss & Co. was threatened by competition because the barriers of entry which were relatively low in the jeans market. Some of Levi’s competitors include: Calvin Klein - Wrangler Gap Jeans VF Corp (Lee, Wrangler) Tommy Hilfiger The entrance of... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Rise of Levi's]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-rise-of-levi-s-positioning-87377693.html]]></link>
    <guid>https://unzipped.over-blog.com/article-rise-of-levi-s-positioning-87377693.html</guid>
    <pubDate>Thu, 27 Oct 2011 16:42:00 +0200</pubDate>
    <description><![CDATA[Levi's positioning - Brief history Levi’s particular positioning represents the core of its marketing strategy - The position of the products, created increased differentiation, contributing to the companies market increased differentiation and consequently... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[4 brands: 4 styles - 4 marques: 4 styles]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-4-brands-4-styles-4-marques-4-styles-87328220.html]]></link>
    <guid>https://unzipped.over-blog.com/article-4-brands-4-styles-4-marques-4-styles-87328220.html</guid>
    <pubDate>Wed, 26 Oct 2011 21:43:00 +0200</pubDate>
    <description><![CDATA[The Levi’s® brand incarnate the classic American effortless style and cool. From 1873 until today while the patent has long expired, Levi’s® jeans have become the most recognizable and imitated clothing in the world. We can easily picture their consumers’... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Levi's Identity prism]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-levi-s-identity-prism-87241848.html]]></link>
    <guid>https://unzipped.over-blog.com/article-levi-s-identity-prism-87241848.html</guid>
    <pubDate>Tue, 25 Oct 2011 16:40:00 +0200</pubDate>
    <description><![CDATA[In order to study the positioning of the brand,we can use the Kapferer Identity Prism. It permits to show a main view of the brand. What is the physique of the product, the personality, culture, relationship... This is the result of our study. ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Levi's - La qualité toujours au goût du jour]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-levi-s-la-qualite-toujours-au-gout-du-jour-87200098.html]]></link>
    <guid>https://unzipped.over-blog.com/article-levi-s-la-qualite-toujours-au-gout-du-jour-87200098.html</guid>
    <pubDate>Tue, 25 Oct 2011 00:49:00 +0200</pubDate>
    <description><![CDATA[Le saviez-vous ? - Levi’s a été fondée en 1853 par Levi Strauss, initialement l’entreprise opérait dans la vente en gros d’articles textile. - A l’origine la compagnie a été fondée à San Francisco en Californie. Jacob Davids, tailleur, eu l’idée d'utiliser... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[The History of Levi Strauss]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-the-history-of-levi-strauss-87198190.html]]></link>
    <guid>https://unzipped.over-blog.com/article-the-history-of-levi-strauss-87198190.html</guid>
    <pubDate>Mon, 24 Oct 2011 23:52:00 +0200</pubDate>
    <description><![CDATA[This short movie produced by Discovery Channel gives us a few more details about Levi Strauss' history. http://youtu.be/JzJtv14Ieb4 ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Levi's - Quality Never Goes Out of Style!]]></title>
    <link><![CDATA[https://unzipped.over-blog.com/article-test-86847773.html]]></link>
    <guid>https://unzipped.over-blog.com/article-test-86847773.html</guid>
    <pubDate>Wed, 19 Oct 2011 17:53:00 +0200</pubDate>
    <description><![CDATA[Did you know? Levi’s was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company itself was originally founded in San Francisco, California .A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the... ]]></description>
        <dc:creator><![CDATA[unzippedLevi's]]></dc:creator>
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