Four core values are at the heart of Levi Strauss & Co.: -Empathy -Originality -Integrity -Courage These four values are linked. As we look at the history, we see a story of how their core values work together and are the source of Levi's success. •EMPATHY...

What do consumers think about Levi's? Over the years, Levi's jeans have become more popular in particular thanks to its product differentiation. After the release of the 501 product line, Levi's enjoyed the worldwide market dominance in the denim jean...

In the 90's the jeans market has encountered dramatical changes and Levi's faced stronger competition than it had before. The new incoming into the market were two types: high - end designer jeans manufacturers and retail chains. The designer jeans came...